When considering a Buy Now, Pay Later application, the choice seems limited to either an existing solution from major players such as Klarna, Afterpay and Affirm or building a tool from scratch. But you could also choose a hybrid application, such as a white-label BNPL tool, or you could develop your BNPL solution based on the architecture of a service provider with the necessary know-how.
Choosing an existing BNPL tool offers several advantages. You’re getting proven quality, you don’t have to develop anything yourself, and you don’t have to worry so much about the legal ins and outs. At the same time, there are also downsides, such as the transaction fees, the need for branding opportunities, and the partial outsourcing of checkout data. Developing a solution from scratch offers an answer to these disadvantages. However, it requires a lot of expertise, time, and knowledge of compliance and licensing issues.
The advantage of a white-label BNPL solution
An exciting alternative is to offer a white-label BNPL solution, where an existing BNPL tool uses your merchant branding. So you get a current solution that has proven its effectiveness, but you can dress it in your brand identity. This approach also means that the entire customer journey takes place within your brand environment. You may also retain full data ownership. So this kind of solution combines the advantages of both worlds. Nevertheless, you’re still working with a standard menu item, albeit topped with a personalised sauce.
Aptic CLVR platform
You can achieve the perfect balance by using an existing platform, within which you roll out a BNPL solution that’s fully customised to your needs. The component-based architecture of Aptic’s solution allows you to tailor it to your rules and processes. You can use the system’s flexibility and power to create unique business processes and integrations.
With your payment solution, you’ll have more control and avoid costly fees on every purchase. This allows you to provide a better user experience and achieve higher margins. Furthermore, a wide range of API integration options means connecting with other systems and solutions. As a result, you can tailor the BNPL payment process to suit your customers’ preferences. This, in turn, will positively impact sales and conversion. In addition, you get a flexible payment and credit management solution around the clock, 365 days a year. You can also scale the solution to cope with shopping pressure points like Christmas, Black Friday, etc.
A custom-made Buy Now, Pay Later solution
You get the power of an internationally renowned platform that companies of all types have successfully implemented. The Aptic team would be happy to assess your needs. We would love to help you tailor a solution that works for your organisation and customers. Instead of starting the design process from scratch, we put together your BNPL tool based on existing architecture, supported by a dedicated team of specialists. You’ll also benefit from our expertise in licensing and compliance.
Aptic’s software platform, CLVR, offers a wide range of personalisation options, including when it comes to branding. You get a high-performance BNPL solution and own and manage all the data. And you can use Aptic’s payment solution anywhere you interact with your customers: in-store, on your website, mobile devices, or e-marketplaces.
If you have any questions regarding Buy Now Pay Later solutions, feel free to contact us here at Aptic. You can easily do so on our contact page.
Curious about the latest developments in the BNPL landscape and how to weigh up the various BNPL solutions? Download our guide down below.
